MSP & MSSP Sales Transformation GTM · Channel · Sales Transformation 20+ Years DACH Sales Leadership MEDDPICC · Winning by Design / Bowtie 2–3 Mandates per Quarter · T&M · Hands-on MSP & MSSP Sales Transformation GTM · Channel · Sales Transformation 20+ Years DACH Sales Leadership MEDDPICC · Winning by Design / Bowtie 2–3 Mandates per Quarter · T&M · Hands-on
GTM · Channel · Sales Transformation · DACH

RaLa GTM
Advisory

Your revenue engine should be built to last — and built to scale.
I work with MSPs, MSSPs and Cybersecurity vendors
to win in DACH. Hands-on. No excuses.

Let's Talk What I Do
20+
Years DACH
2–3
Mandates / Quarter
T&M
Flexible

Services

Sharp thinking meets sharp execution. I do not deliver slide decks — I deliver results.

Fields of Action
Strategy Execution People
Market Logic
Solution with what? Channel through which? Customers which segments?
01
Go-to-Market Strategy & Execution
End-to-end GTM for DACH. Direct and channel motions in sync — Sell-to, Sell-through, Sell-with. I stay until contracts are signed.
02
MSP & MSSP Sales Transformation
Building and sharpening sales organizations for German MSPs and MSSPs. Playbooks, pipeline structure, team coaching, and access to a proven network of Tier-1 Telcos, SIs, and mid-market partners.
03
Revenue Methodology
Putting proven methodologies to work: MEDDPICC, Winning by Design / Bowtie. Tighter pipelines, sharper forecasts, faster deals. Tracked through the metrics that matter: NRR, GRR, CAC.
04
Interim Sales Leadership
Stepping in when it counts — to bridge a leadership gap or carry a transformation through to completion. Full commitment, no half-measures.
Ralf Lauer — RaLa GTM Advisory
About

20+ Years on Both Sides of the Table

I've sat on both sides of the table.
I know how vendors think about partners — and what partners actually need from vendors.
And I know what it takes for MSPs and MSSPs to sell competitively and win.

Twenty years in Cybersecurity and SaaS — not just shaping GTM strategy, but seeing it through to real, measurable outcomes.

With RaLa GTM Advisory, everything I do is built around your situation — your market, your goals, your team. Two to three mandates a quarter. No retainer theatre. Just traction.

20+
Years DACH Sales
2–3
Mandates / Quarter
Tier-1
Telco & SI Network
T&M
Flexible & Transparent
How I Work

The Approach

No empire. No offshore bench. No junior staff doing the work while I take the call.
Just me — fully committed to what we are building together.

🎯
Focused
Two to three mandates at a time — maximum. You get my full attention, not a fraction of it.
🤝
Flexible & Present
On-site when it matters, remote when it makes sense. No unnecessary travel — but always there when it counts.
⚡
Hands-on
I implement, I coach, I course-correct. Strategy without execution is just a document — I stay until things actually move.
No Surprises

How I Charge

No retainers. No flat fees. No padding.
You pay for what gets done — nothing more.

BILLING MODEL
Time & Material
Day-rate billing — one day is 8 hours. Invoiced monthly, 30-day payment terms. All rates quoted net, plus VAT where applicable.
TRAVEL & EXPENSES
At Cost
Rail or economy flights, 3–4 star hotels, out-of-pocket expenses at cost. Every receipt accounted for — no mark-ups.
DAY RATE
On Request
Rate depends on scope, duration, and intensity. First conversation is always free — and always honest.
Get in Touch

Let's Talk.

Tell me what you're dealing with — and what you're trying to build.
I'll tell you straight whether I can help, and how.

hello@rala-gtm.com

Based in Frankfurt · Serving DACH · Available on-site


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